CANADIAN TRADES & INDUSTRIAL SERVICES
Your website, SEO, social media, ads and inquiry follow-up, managed together to help you win more of the right work. Give customers a clear reason to choose you and keep open quotes from being forgotten.
For Canadian trades and industrial services: plumbing, electrical, HVAC, excavation, trucking, oil and gas, mining services and heavy equipment.
Get in front of the right customersWebsite · SEO · social · ads
Make the next step easyCalls · forms · eligible chat and voice
Follow up on the opportunityCRM · missed calls · open quotes
See what moved forwardInquiries · quotes · jobs and contracts
01 / FROM INTEREST TO OPPORTUNITY
Your customer should be able to find the right service, see why you’re a fit and reach someone who can help. We connect those steps, then give your team a clear way to follow through.
A website that explains your services and service area. SEO, social content and managed ads that put that message in front of the customers you want to reach.
Bring calls and forms into one customer record. Set the next action, alert the right person and use missed-call replies, chat or AI voice where the setup supports them.
Keep inquiries, quotes and next steps together. Follow up on open opportunities, stop messages when appropriate and review which jobs or contracts were won.
Services vary by offer and are scoped in your written proposal. Ad spend and custom work are extra. Phone, messaging, chat and AI voice depend on account eligibility, setup and approved consent and routing.
02 / SEE WHAT HAPPENS NEXT
A service request, a hauling inquiry, an equipment quote: each needs a clear next step. Walk through this example to see what can happen automatically and where your team takes over.
Interactive example only. No call, message or CRM action is sent.
The inquiry is saved to a customer record with its source and a next step, so the right person can pick it up.
03 / CHOOSE YOUR STARTING POINT
Essential, Standard and Pro bring together website care, SEO, social content, ad management and inquiry follow-up. Choose the capacity that fits your business. Your written proposal confirms the scope and limits. These are discussion-only offers; scope and terms are agreed before you commit.
All prices are CAD plus tax. Ad spend and custom work are extra. No checkout or payment is taken on this page.
01 / GET STARTED
Or 12 payments of $99 ($1,188 total).
Hosting/care is quoted separately before commitment.
Discuss the scope for your business before choosing a payment option.
Discuss Get Started02 / ESSENTIAL RIG
03 / STANDARD RIG
04 / PRO RIG
Essential includes 4 total social posts per month, Standard 8 and Pro 12. Your written proposal confirms the scope and limits.
Know the scope before you commit. The written proposal confirms service limits, ownership, cancellation and contract length.
Separate costs. All prices are CAD plus tax. Ad spend and custom work are extra. Get Started hosting/care is quoted separately before commitment.
EVAN JORDANOV / GRUBSTAKE PARTNERS04 / WORK DIRECTLY WITH EVAN
A grubstake gives someone the backing to get to work. That’s the idea behind Grubstake Partners: practical support for the business you’re building.
I’m Evan. My background is around equipment, the oilpatch and the farm. From Whitehorse, I bring that practical perspective to websites and marketing for Canadian trades and industrial service businesses.
I lead the work and use AI tools to support delivery. Your business details, marketing and customer-facing workflows get human review.
Get my free site review05 / START WITH A CLEAR PICTURE
We look at what a customer sees, how they contact you and what happens after the inquiry. You get a practical list of priorities for your website, marketing and follow-up.
Services, service area, real project photos and verified business details.
Phone numbers, mobile pages, forms and the path to the right person.
Who responds, which quotes need follow-up and how outcomes are recorded.
STRAIGHT ANSWERS
Grubstake is built for Canadian trades and industrial services, including plumbing, electrical, HVAC and related services, excavation, trucking, oil and gas, mining services and heavy equipment. We start with the work you want, the territory you serve and how customers choose a provider.
Ad management is included in every tier. The money paid to the ad platforms is separate. We agree on the campaign, audience, content and budget before launch.
Before you commit, the written agreement will spell out your website, domain, content, customer data, accounts, exports and hosted automations, along with contract length and cancellation terms.
AI voice is available only where the account and setup support it. We agree on what it can answer, when it routes to your team and how consent is handled. Scope, pricing and job acceptance stay with your team unless you explicitly authorize otherwise.
No. We offer no lead-volume, ranking, revenue or territory-exclusivity guarantee. We can define the work, track inquiries and recorded outcomes, and use that information to decide what to improve.
Your services, service area, contact details, real photos you have permission to use and one person to approve the work. Share existing account details if you have them; starting from scratch is fine. Account access is arranged through secure invitations.
SEE THE WORK
Illustrative example—not client work or results. Actual deliverables, including any reporting, depend on your agreed scope.
EXAMPLE / SERVICE PAGE
A sample layout for a trades service page: the job you handle, the area you serve, evidence you can substantiate and a clear way to ask about the work.
A layout example, not a completed client page or a promise of rankings.
EXAMPLE / SOCIAL PLAN
An illustrative four-post plan counted within your monthly total could cover a service explanation, a common customer question, a project photo you have rights to share and what to prepare before an inquiry.
Example topics only. The agreed monthly total is 4, 8 or 12 posts across all platforms, according to the selected tier.
EXAMPLE / REVIEW TEMPLATE
A blank review template can organize the work completed, the inquiries and outcomes actually recorded, open questions and the next proposed priorities.
No sample performance figures or client results. This template is illustrative; reporting deliverables are confirmed in your proposal.
Examples explain the approach. They do not add services, deadlines, revision allowances or reporting commitments to your agreement.
Discuss the work your business needsSTART WITH A FREE SITE REVIEW
Share your contact details and your website, if you have one. We’ll start by discussing the work you want more of. Evan will follow up to discuss your 100-point website audit and next steps.
Evan Jordanov
250-719-5729
[email protected]
